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   ā€œAssembled in Germanyā€ – for the highest quality and reliability – Learn more!

   ā€œAssembled in Germanyā€ – for the highest quality and reliability – Learn more!

Brand Development

DigitusĀ® – A brand in the course of time

The idea behind DigitusĀ®

As a brand of ASSMANN Electronic GmbH, Digitus® was founded in 1994 in Lüdenscheid. The goal from the very beginning was to specifically support trade and provide reliable solutions for professional use. The claim was always pragmatic: technology should provide real benefits in everyday life.

This idea formed the basis for a brand that from the start focused on quality, reliability, and user-friendliness. DigitusĀ® aimed to create products that meet professional requirements and effectively support trade – an approach that continues to shape the core of the brand to this day.

From this approach..

..DigitusĀ® continuously evolved. With a growing portfolio and increasing internationalization, the brand established itself as a provider of standardized connection, network, and accessory solutions. Growth occurred through consistency, market proximity, and long-term applicability.

Today, DigitusĀ® stands for high-performance solutions for structured building cabling as well as for the intelligent networking of modern work environments. The portfolio ranges from network technology to AV media technology to peripheral products.

Trusted connections since 1994 – this is not only our claim but our promise: DigitusĀ® connects technology, trade, and users in a way that creates trust and lasts.

The visual development of the DigitusĀ® brand

The visual identity of DigitusĀ® has consistently evolved over the years. Each logo step reflects the respective spirit of the times, the degree of professionalization of the brand, and the increasing focus on clarity and recognizability.

1994

Logo 1994

The first DigitusĀ® logo combines a playful typeface with graphic elements such as an arrow and mouse pointer. It represents a new beginning, movement, and an early connection to the computer world.

2004

Logo 2004

The lettering becomes clearer and more strongly framed. The frame gives the brand greater stability and structure – a first step toward a more professional appearance.

2009

Logo 2009

The logo is further reduced. The outer frame recedes, and the wordmark gains presence. The trademark symbol is integrated for the first time.

2009

Logo 2009

Fine-tuning of the visual language: clear lines, reduced colors, and a stronger focus on the brand name itself.

2013

Logo 2013

The logo appears more subtle and neutral. Shades of gray and reduced contrasts emphasize the brand’s objective, professional character.

2015

Logo 2015

Clear black-and-white wordmark. The design is timeless, confident, and internationally applicable – optimized for digital and analog use.

2026

Logo today

The four tiles in the current logo represent the core business areas of DigitusĀ®: networking technology, network and server cabinets, AV media technology, as well as cables and peripherals. The extended ā€œtā€ in the lettering highlights Digitus®’s ambition to always stay one step ahead.